Case study An AI business directory for Algeria
Mochir: the Algerian business directory, in Arabic
How we built a business directory that brings together more than 16,000 Algerian companies, searchable in Arabic by sector and wilaya, with a direct line to each company.
01 The idea
One place to find an Algerian company
We wanted one place, in Arabic, to search for a company by its sector and wilaya, find its number, address and website, and send it a request from the same page, instead of a search that runs through acquaintances and scattered pages.
Mochir is that place: a directory that covers all 69 wilayas, where you search the way people speak, and your request reaches the owner of the company directly.
Mochir in numbers
- companies in the directory
- 16,000+
- wilayas, all of them
- 69
- sectors
- 44
- unique visitors a month
- 10 to 30 thousand
02 The build
What we built
A complete product, not a single website: a public site, two dashboards, an assistant, and an app on the way.
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A page for every company
Pages built ahead of time, so they open fast and search engines understand them: the company's name, sector, wilaya and how to reach it.
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Search that understands meaning
Type “a cardboard factory in Sétif” the way you would say it, and it finds the companies close to the meaning, not only to the letters.
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A dashboard for company owners
Where the owner of a company receives customer requests and manages their page, products and services.
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Mochir AI
An assistant that answers market questions from the directory's data and exports the results as a table. Open by invitation during its beta.
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The admin dashboard
A dashboard to run the directory and its data, separate from the owners' dashboard and its permissions.
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An Android app
Being built, and announced on the site as “coming soon on Android”.
03 The decisions
How we built it
- 01 Arabic first The whole product is in Arabic and reads right to left, from the public page to the company dashboard. Not a translated interface.
- 02 Pages built ahead of time The public site is static files served from a global network, so a company's page opens fast and search engines can reach it.
- 03 One design system Every screen is made of shared components, and the logo is built on Fibonacci numbers, so the site, the dashboards and the app stay one family.
- 04 We rebuilt it when it grew When Mochir outgrew what it was first designed for, we rebuilt it from scratch in the summer of 2026 rather than patch it.
From its history
- The first version
- Rebuilt from scratch
- A new design for the public site
- The current release in production
Where it stands today
Mochir runs in production, in its beta: search and contact are free, the plan for companies is free during the beta, and Mochir AI is open by invitation.
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